A collaboration that reflects a deep love for Made in Italy – crafted with care and precision. Fabrizio, co-founder of Blue of a Kind, shares his story and the origins of his upcycling brand, from denim to knitwear. “What we believe is that it makes sense to add something more, to add real value.”

Denim doesn’t need to be washed often; simply let it air out. When the time comes, put it into the washing machine inside out to preserve its color, on a low spin cycle that doesn’t exceed 30°C. 

Watch as your denim naturally ages well, always in its own unique way.

We’ve carefully designed our packaging, selecting sustainable materials in order to reduce waste and make the packing process easier for our artisans.

The cardboard is fully recycled and recyclable, as is the twine and packing tissue. Depending on your purchase, you’ll also find one or more cotton bags for your convenience: reuse them for home and wardrobe storage, or for organizing your things when going away on trips.