Our new #avlxvelasca collection will be available online and in Bottegas from Fall 2018.
Want to discover what’s behind it?
The biggest challenge
So we started by presenting our collection at Wildays 2018, the biggest event for bike lovers. Our challenge was to tell the story of how two apparently unrelated words can coexist harmoniously. They achieve this by working towards the same vision.
What story is this?
We’d like to introduce to you our main characters: the first is named Phonz, his style is wild but, if you know him well, he’s so precise and hardworking; then, there’s San Marco, the more artistic soul of the two ― indeed, he’s a graphic designer.
The one for dreamers
Together you can call them Anvil, two motorcycle master artisans. But this is our story of The dreamer: since forever, man’s curiosity has been aroused by the undiscovered…
White and black
We started by observing nature ― so real and direct ―, focusing our research on the contrast between two most polar colors: white and black, the representation of elegance…
Perfect for whom?
White and black are the most diverse pair you could think of. If you put them together, though, they’re absolutely perfect….
We’re Italian
Velasca and Anvil, two different worlds with one great common feature: reinterpreting tradition through passion for Italian craftsmanship, excellence and creativity…
What you need?
To do it, you need a profound understanding of the past ― a classic sense of shape and color ―, to be curious, and to research the stories that have eluded entire generations. To offer a new life to what has been done, and pass this knowledge to the world of the modern man…
For a moment
Because man is a dreamer, attracted to what he could become, even if it that means only catching a glimpse of what could happen, before returning to everyday life...
What world is this?
It's the real world, but it slowly guides you into the wild natural world, far from the fast and noisy life of today. A world that has your favorite 70s hits on the soundtrack, so you can get together and party all night long…
Stop dreaming
This is our world, and the one we’ve always dreamed we’d be living in. We count the days until Fall, because as soon as it's in your hands, there’ll be no need to dream anymore.
TO BE CONTINUED...
